The Keeping Approach blog was launched nearly two months ago and in that time I have learnt a lot about blogging, mainly from fellow bloggers and their very insightful posts. From my own experiences with creating my blog, I can now list my top 10 things I have learnt about blogging.
Have an idea for what you want to do
I think people create blogs for lots of different reasons; having a creative outlet for writing, sharing and helping others, having a platform for selling products, or as a way of earning some extra income (or a full time one if you are very successful). Blogging is, however, something that you can invest a lot of time into, and so I think it’s important to have at least some idea of what you want to get out of it. Having an aim and a goal can also be a great way of focusing your time in order to achieve it.
Make sure you enjoy your niche
As I have learnt from being a student, for something you spend so much time on, it is important you enjoy what you are doing. A blog usually has a niche, and so I think it is always important to enjoy your subject as it will be something you will be putting a lot of time and effort into. It can be difficult to understand what your niche should be, but taking the time to understand and think about the possibilities will be helpful in the long run.
It can be a business/brand
Depending on what a blog is about, it can become a business, and I think it always is a brand in one way or another. The name of your blog can become recognisable to loyal readers and from that lots of things are possible. On my blog, The Keeping Approach, I have on my home page that my writing services are also available for hire and so as well as writing posts on my blog and showcasing my thoughts on learning and personal development that way, I am also showing to potential clients that I am available to write on other subjects.
Networking is good and vital
I feel as though I have been welcomed into the blogging community, and that is just through engaging with other bloggers on social media. Reading other posts and commenting on them is a good way of making connections and helping each other out. It’s also a great way of finding other people within the same niche, and also learning from other bloggers. I feel as though networking and engaging with other bloggers is vital to become more recognisable, and to also gain more readers. Guest posting opportunities on other blogs are also a good way of achieving this.
Read all you can about it
Like with anything new, with blogging there is an opportunity to learn about it and use what you learn to make your own blog the best it can be. There are so many helpful websites, blog posts, and books out there that can help with blogging, and so there is the potential to learn a lot. With this, it’s a good way of networking too as if you read a blog post about a particular element of blogging, you can leave a comment and therefore engage with another blogger.
Don’t try to do everything at once
I didn’t know how much there was to know about blogging until I looked into it more. There are lots of different elements to it; writing a blog post, social media engagement, organising promotions, among others, but I think it’s important to remember that it’s impossible to do everything at once. One thing I have constantly read about is that it takes time to build up a blog following and so it may help to create short-term and long-term goals to keep on top of what you want to achieve. Getting involved in different blog-related things, such as Blogtober (where you publish a new blog post every day in October, which I have taken part in), or Blogmas (where you do the same for December/Christmas), is a good way of focusing on goals and achieving high levels of content, if that is what you want to do but don’t have the focus to do so.
Because it takes time to build up a following and also to create blog content, I would say that staying calm is a big thing I have learnt from my own blogging experience. Keeping focused is key to understanding what you’re doing and why you’re doing it, and knowing that it will perhaps take some time to get to where you want to be can help with managing expectations and not becoming overwhelmed. Making lists and setting goals is a way of organising what you need to do, and taking it one step at a time is a positive way of doing this.
Embrace learning a new skill
My blog is a personal development blog that is based on learning through everyday life and academia, and so the whole process of learning about blogging is something that I am really enjoying. If nothing else, it is something to put on your CV as it takes time, effort, and organisation to have a blog. There are also elements that connect to blogging, such as social media engagement and search engine optimisation, as well as writing high quality content. Through engaging with other bloggers, I have also learnt other elements of blogging that I didn’t know existed, so the possibilities of learning are endless!
Have a notebook ready for new ideas
I have learnt that it is necessary to have a notebook handy when it comes to thinking of new ideas for blog posts. A notebook could also be a notes page on a phone, tablet or laptop, but having something close by to jot down ideas on is very important. Sometimes I struggle for ideas and then suddenly I have loads all at once, so it’s important to be able to remember them when you have the time to write them up.
Take pride in what you’re doing
My last tip is probably the most important one. Spending a lot of time dedicated to blogging is something that I think all bloggers can be proud of, and so it is important to take pride in what you are doing. Afterall, if one person reads what you write, you have made an impression on them and maybe have even helped them – that really is something to be proud of.
Have you learnt anything else about blogging that is not on my list? Let me know in the comments section.