Facebook is a hugely successful social media platform – they even made a film about it! I am old enough to remember its users needing an academic institution email address to sign up to it and so over the years I have seen some big changes. In this post I’ll be looking at what I have learnt from using it and also how it can become a big part of my social media engagement going forward.
In the blogging world, I think there is a lot you can learn from social media and so Facebook makes up part of these opportunities to engage with current and potential readers of my blog. Like with Twitter and Instagram it allows a different take on social media engagement, but the overall aim is to be social with others and to interact on a personal level with comments and posts. In my opinion, Facebook is a lot more to do with groups and communities than other social media I use, and this can be a good thing, but it can also bring with it some challenges to overcome.
Having the ability to join groups on Facebook is not only good for feeling part of something, it also allows groups and pages to be started by anyone who has an idea – which is great for us bloggers. I currently use my The Keeping Approach Facebook page as a resource that my followers can use to view my new blog posts, and I think that in time it can become something more, but I’m not quite sure what yet. Maybe some more engagement with what people have read? I think people commenting on what they have read is always the place to start with social media and blogging, and I think can be the route to a bigger readership as well.
I don’t know if I am alone in this, but I have found it more difficult to reach a wider audience so far on my blog’s Facebook page because I find it more difficult to reach people. Unlike other social media, I have struggled to find people talking about things I am interested in, but I have found groups! Within groups, there is a lot of engagement going on, whether it be about a particular television show the members all like, a musician, or even the place where they live. With Facebook, there is definitely a hub of activity within such groups, and it’s great that the members all have something in common as a basis to talk about.
I use Facebook to interact with people that I know more than on any other social media platform. Due to this, I also feel more linked with specific places and groups than I do on other platforms and maybe this is due to the origins of Facebook. It was supposed to be about the social network we can have with people we know and others around us, not necessarily people thousands of miles away that we have never met, which is now possible. Depending on your expectations of social media, Facebook can be a rich source of engagement with people you know as well as people you don’t, if the work can be put in to find them.
Do you use Facebook? Let me know your thoughts in the comments below.